Contents

Welcome 6

Beach Cities Map 10

Avila Beach 12

Grover Beach 18

Pismo Beach 22

Oceano 28

Arroyo Grande 32

Nipomo 40

Places to Stay 46

Hiking 50

Major Events 54

Wine Tasting 56

Chamber Benefits 58

Leadership South County 60

Chamber Ambassadors 61

Member Search 65

Welcome

to South San Luis Obispo County!

Halfway between Los Angeles and San Francisco, South County is where coastal charm meets adventurous spirit. Warm weather, pristine beaches, rolling vineyards and vibrant communities make this region a favorite place to live, work and play.

Must-See Nature Experiences

• Monarch Butterfly Groves

Each winter, thousands of monarchs cluster at the Pismo Beach Monarch Butterfly Grove, one of the largest colonies in North America. Nearby, the 19-acre Monarch Dunes Habitat in Nipomo offers another peaceful sanctuary. For enthusiasts, the Western Monarch Trail maps the best viewing spots along their migration.

• Whale Watching

From Avila Beach, enjoy year-round tours with views of gray whales (December–April) and humpbacks through much of the year, along with seabirds and dolphins.

• Iconic Trails

From the boardwalk at Meadow Creek Trail to the dunes of Oso Flaco Lake and the challenging climbs of Ontario Ridge, South County hiking offers ocean views, wildlife encounters and fresh air for every skill level. Families will love the paved Bob Jones Trail in Avila Beach.

Adventure on Land and Water

• Lopez Lake Recreation Area

With 22 miles of shoreline, Lopez Lake is the region’s hub for boating, fishing and water sports. The Mustang Water Park adds big thrills with slides and a splash zone for kids.

• Edna Valley & Arroyo Grande Bike Loops

Cyclists can enjoy scenic rides through vineyards and rolling hills, with routes ranging 20–30 miles just minutes from the coast.

Sip, Savor, Explore

Just four miles from the Pacific, the Edna Valley and Arroyo Grande Valley wine regions boast more than 30 wineries producing acclaimed Pinot Noir, Chardonnay and Albariño. Many tasting rooms welcome walk-ins, though some require appointments—always worth planning ahead.

The South County Lifestyle

Beyond the natural beauty, South County offers rich history, local festivals, lively nightlife and small-town hospitality. From Avila Beach to Nipomo, every community invites you to slow down, explore and make memories—whether it’s a family day on the sand, a wine-tasting weekend or a hike at sunset.

Welcome to South San Luis Obispo County—where every day feels like a getaway.

Jeff Chambers

CEO, South County Chambers of Commerce

southcountychambers.com

Avila Beach

A Coastal Escape

Just a short drive off Highway 101, the scenic road to Avila Beach winds through an oak valley known for its natural hot springs, food and wine experiences, and sandy beaches. Whether you’re here for rejuvenation or adventure, Avila Beach welcomes you with its oceanfront dining, boutique shopping and endless outdoor activities.

WHERE THE SUN ALWAYS SHINES

Situated in the perfect microclimate, Avila Beach remains a sunny nook even when nearby coastal areas are foggy. It’s the perfect escape from temperamental coastal weather.

MUST-SEE ATTRACTIONS IN AVILA BEACH

Central Coast Aquarium: Dive into ocean exploration at the aquarium. Get up close with marine life, interact with fascinating sea creatures and learn about local ecosystems.

Avila Beach Farmers’ Market: Every Friday from 4-8 p.m., May through August, the Avila Beach Farmers’ Market turns the beachfront promenade into a lively hub for fresh produce, local food booths, live entertainment and family fun.

Avila Valley Barn: More than a farm stand, Avila Valley Barn offers fresh produce, a sweet shoppe with seasonal fruit, ice cream, tractor rides, farm animals and plenty of fun for all ages.

Bob Jones Trail: Known as the “City to the Sea Trail,” this well-paved, scenic bike and walking path is ideal for all ages and skill levels. The three-mile trail begins at Ontario Road and winds through to downtown Avila Beach.

Avila Ridge Trail: Hikers looking for a challenge will love the Avila Ridge Trail, a moderately strenuous hike offering breathtaking panoramic views. This rugged trail crosses a 700-foot hill above the Shell Beach bluff with stunning ocean vistas.

Point San Luis Lighthouse: A hidden gem on the Central Coast, the Point San Luis Lighthouse has been beautifully restored to museum quality. Take a docent-led tour to maximize the experience.

Avila Beach Golf Resort: This championship 18-hole golf course features a par-71 layout and scenic views. The front nine weaves through oak-filled valleys, while the back nine stretches along a tidal estuary, providing a picturesque and challenging game for all golfers.

Avila Hot Springs: Offering an Olympic-sized, heated freshwater pool with slides and a hot mineral soaking pool, Avila Hot Springs is perfect for a relaxing day. Enjoy camping or rent a cozy cabin with access to the pools.

Sycamore Mineral Springs Resort: Nestled atop natural hot springs, this historic resort spans over 100 acres of forest and meadows. Enjoy private hillside hot tubs under the oaks for the ultimate spa experience.

ENDLESS FUN AT AVILA BEACH

Whether you’re camping, renting bikes, sailing, paddleboarding or whale watching, Avila Beach is packed with outdoor activities. Wind down in wine-tasting rooms and enjoy the flavor of local wines. Dine at oceanfront restaurants that offer everything from fresh seafood to American classic fare. Maximize your getaway by staying in a beautiful vacation rental or boutique hotel in downtown Avila Beach, where the best activities are just steps away.

Explore the Piers

Avila Beach Pier: Ideal for a scenic stroll.

Harford Pier (Olde Port Pier): Perfect for fishing, dining and even spotting sea lions.

Cal Poly Pier: Occasionally open for special tours and events.

Visit Grover Beach

Experience Seaside Comfort

Sitting on over 2 square miles of land between the Oceano Dunes and Pismo Beach, Grover Beach is packed with everything you need for your next adventure! With sweeping ocean views, award-winning breweries and activities for every age, Grover Beach offers the perfect blend of coastal comfort and class. Whether you arrive by car or train, your next adventure starts here.

MAKE IT A BEACH DAY

Stroll the boardwalk to the Monarch Butterfly Grove, wander along miles of gorgeous shoreline or sink into the sand with your favorite beach chair. Pack a seaside picnic away from the crowds, capture the perfect sunset selfie and end your day gathered around a campfire with s’mores by the waves.

THE WEST END

Grover Beach’s vibrant West End is a walkable mix of local restaurants, shops and character. Blocks from the ocean, it’s the ideal spot to trade sand for city vibes without ever getting in the car.

TREASURE HUNTING

Grover Beach is home to some of the best thrift shopping in SLO County. Discover hidden gems, expand your wardrobe and score unique finds. For a budget-friendly adventure, check out our suggested thrift day itinerary at visitgroverbeach.com.

DINING

From steakhouses to fresh seafood and everything in between, Grover Beach has you covered. Grab some freshly baked Grover Beach Sourdough, feast on all your favorite Italian classics, experience authentic Mexican specialties and more–all within a few city blocks. With award-winning microbrews, wine-tasting rooms by the beach, farm-fresh juice bars and friendly neighborhood coffee shops, Grover Beach has everything to quench your thirst. If you’re visiting between March and September, be sure to stop at Okui’s Strawberry and Fruit Stand—famous for some of California’s sweetest, juiciest berries and fresh, seasonal produce from local farmers.

FAMILY FUN

Grover Beach makes the perfect getaway for families and friends. In addition to miles of beach, our parks, playgrounds and pickleball courts are local favorites. Visit 16th Street Park Playground and nearby Mentone Basin Park Pickleball Courts—just a block apart with plenty of free parking. Feeling adventurous? Take a short drive to Lopez Lake, Oso Flaco or nearby nature preserves.

CANNABIS

Grover Beach offers a wide selection of cannabis shops that carry something for anyone with green dreams (or looking to try responsibly).

COWORK & CONNECT

Mixing work with travel? The Launch Pad in Grover Beach is a modern, coworking hub just steps from the West End. Choose from private offices or shared desks, enjoy lightning-fast internet, access a fully equipped conference room and refuel at the kitchenette—all within walking distance of restaurants and the beach. Work in coastal style!

Pismo Beach

A Surfside Getaway

Pismo Beach embodies Classic California. It’s famous for its miles of white sand beaches, outstanding accommodations and a fabulous wine region only minutes away. Both residents and guests enjoy surfing the waves, walking the beach, kayaking the coastline and shopping in town or at the nearby Pismo Beach Premium Outlets.

The gentle climate is where sand, sun, sea and sky converge to create the ideal getaway. California’s golden past is alive and well in Pismo Beach. Come experience the best California has to offer.

PISMO BEACH PIER AND PLAZA

Illuminated and iconic seven-foot-tall letters spell out Pismo Beach with a backdrop of the renovated and historic Pismo Beach pier. An ocean-inspired playground in the plaza is perfect for kids, while parents take in sweeping views of the Pacific. With a giant humpback whale and climbable surfboards, it’s a playground like no other.

SHELL BEACH STREETSCAPE

Another great attraction is the Shell Beach streetscape. Featuring an 18-block pedestrian-bike path, the path meanders along unique shops and cafes in Shell Beach. Stroll, shop and sample along this strip of town, enhanced by ocean views and lush landscaping.

ACTIVITIES

Pismo Beach and nearby Shell Beach offer spectacular rocks, caves, cliffs, beaches and coves that are perfect for exploring by kayak. Local companies offer tours and rentals. You can also play a round of golf, go horseback riding on the beach, explore tidepools, fish off the pier or surf the waves. Rentals are available for electric bikes, motorized scooters, surfboards, kayaks and standup paddleboards.

SPECTACULAR SUNSETS

Crowds of spectators are always drawn to witness the changing colors of the sky as they reflect off the water. Take in the view from the cliffsides of Shell Beach, the Pismo Beach Pier or right from your oceanfront hotel room.

WILDLIFE

Although known for its namesake Pismo clams, the area is equally celebrated as a migration hotspot for whales and monarch butterflies. Explore the Monarch Butterfly Grove in winter to witness butterflies clustered together during their spectacular migration. On the coast, watch the horizon for spouts, tails and even dramatic breaches from the whales. Sea otters and seals are also common sights.

SHOPPING

Downtown provides a charming, retro feeling with its bowling alley, quaint stores, bars, diners, surf shops and arcade. Carving out time to shop at the gift shops will be a must.

HIKING

The Pismo Preserve offers over 900 acres of recreational opportunities. Visitors enjoy over 10 miles of hiking, mountain biking and horseback riding.

EVENTS

Don’t miss the annual events in Pismo Beach including the Clam Festival, Car Show, Fourth of July fireworks show, as well as national and international surfing competitions. Visit experiencepismobeach.com and click on the Events tab to view the calendar.

Enhance your stay with the Pismo Beach Stewardship and Educational Outreach program. This initiative provides resources that help visitors of all ages connect in a more hands-on and meaningful way. Learn more on the Pismo Beach website or pick up an activity book at one of our City events or at City Hall.

For more information and to book your stay, go to experiencepismobeach.com. Learn more on Facebook, Twitter, YouTube, Instagram and Pinterest.

Oceano

An Epic Beach Adventure(land)

Discover Oceano’s laid-back beach town charm, where sandy toes, family fun and epic sunsets are the norm. Enjoy casual eateries, organic coffee, unique shops, top notch entertainment, locally grown produce and so much more! Home to the world-famous Oceano Dunes State Vehicular Recreation Area, a premier State Parks destination where beach cruising, oceanfront camping and dune adventures await.

LOOKING FOR A BEACH THAT TRULY HAS IT ALL?

Oceano Dunes State Vehicular Recreation Area (SVRA)—often called the jewel of the Central Coast—is a breathtaking stretch of beach and vast acres of rolling sand dunes. It’s the only state park in California where you can drive, camp and explore right from your vehicle, offering a one-of-a-kind coastal adventure! Spend your day cruising the shoreline, enjoying bonfires, surfing, fishing, sandboarding, dune hiking, ATV riding, whale watching, kite surfing, clamming, horseback riding and camping under the stars. No wonder it’s a must-see, must-do destination on the Central Coast!

OFF-ROAD ADVENTURES

Oceano Dunes SVRA is an off-road enthusiast’s dream! Bring your own 4x4 or OHV, or rent a Dune Buggy or ATV for endless fun exploring the legendary dunes and coastline. Want to sit back and enjoy the ride? Book your seat in a real Humvee and enjoy a mild-to-wild tour experience.

HISTORIC OCEANO TRAIN DEPOT

Travel back in time! The Oceano Train Depot was built in 1904 and once stood as the most important building in SLO County. Today, it showcases train memorabilia, rare artifacts and community collections spanning generations. Enjoy a guided tour of the museum, caboose and grounds. Don’t miss the stories of the Dunites as you explore the last, remaining Dunite Cabin!

OCEANO DUNES DISTRICT VISITOR CENTER

Discover Oceano’s natural and cultural treasures at the Visitor Center! Learn about the beach and dunes, local plants and wildlife, marine life and the area’s rich Chumash heritage. Don’t miss seeing one of the very first Dune Buggies built in the 1950s. Browse the gift shop for coastal apparel, books and unique local finds.

STAY

Oceano is a favorite destination for oceanside escapes, offering affordable ocean front camping, scenic coastal campsites and RV resorts with all the modern amenities. Looking for something more? Choose from the cozy inn, beachfront vacation homes, seaside cottages, tiny homes, condos and other unique rentals nestled in town.

HIKING

Step into nature and explore Oceano’s scenic beauty. Stroll around the wooden boardwalk along the Guiton Trail and Oceano Lagoon, follow the sandy paths of the Beach Access Trail through the foredunes or venture into the Dunes Preserve and trek across acres of unmarked trails surrounded by sweeping sea and sandscapes. Every path offers a unique way to connect with the beauty of the Central Coast.

CASUAL EATERIES

Oceano is home to laid-back vibes and casual eateries that offer a delicious mix of flavors. Enjoy traditional Mexican favorites, classic American dishes, coastal catches, deli-fresh artisan sandwiches, Greek specialties, sweets, treats and more!

AIRBORN ADVENTURES

Named California’s most scenic small craft airport, Oceano welcomes travelers with stunning coastal views right from the runway. Fly in and soak up the laid-back charm, or take to the skies for a bird’s-eye view of the coast. For an unforgettable adventure, book a ride in a vintage biplane—an experience that blends nostalgia with breathtaking aerial vistas.

WORLD-CLASS ENTERTAINMENT

Catch a live show at one of the Central Coast’s most beloved theaters—The Great American Melodrama. For decades, this local gem has delighted audiences with high-energy musicals, laugh-out-loud comedies and classic melodramas, all topped off with their signature vaudeville revue—a second show packed with music, humor and surprises. Get ready to boo the villains, cheer the heroes and become part of the fun in this interactive, family-friendly experience.

UNIQUE SHOPS

Oceano’s eclectic shops offer something for everyone! Whether you’re seeking beach gear, camping essentials, surf & sand boards, jewelry, art, furniture, vintage finds, beach decor, flip flops, groceries, firewood or artisan goods, you can find it here.

FARM-FRESH PRODUCE

Taste the region’s freshest flavors! For a truly local culinary experience, head to Oceano’s family-run fruit stands offering a colorful bounty of produce, local artisan sauces, nuts and provisions, fresh cut flowers and more showcasing the vibrant flavors of the seasons.

Arroyo Grande

Savor Laid-Back Charm

Something special is in the air in Arroyo Grande, where you’re invited to slow down and savor. Wander the historic Village lined with boutiques and cafés and share the sidewalk with the town’s famous roaming roosters. Cross California’s only swinging bridge—standing since 1875—and explore nearby trails and bike routes that offer beach views without the beach crowds. From casual pizza joints and Sicilian family recipes to lively breweries and Michelin-recognized farm-to-table fare, Arroyo Grande’s food scene is unpretentious and unforgettable. Whether you come for the shopping, the scenery or the sense of community, you’ll leave feeling like AG was made just for you.

The Village

Just east of Highway 101, Arroyo Grande’s Village charms with its walkable streets and welcoming energy. Along tree-lined Branch Street, you’ll find vibrant coffee shops, a variety of restaurants and the unique Antique Trail. Across the swinging bridge, Heritage Square Park and neighborhood showcases beautifully preserved 19th-century homes and buildings, offering a glimpse into the town’s rich history.

Splashy Adventures

Lopez Lake Recreation Area offers year-round fun on and above the water. Cast a line or rent a boat for a day on the lake, then take your adventure to new heights on the zip lines at Vista Lago Adventure Park. For more thrills, head to Mustang Waterpark, where hillside slides and tubing rides keep the whole family refreshed and happy.

Foodie Flavor

Arroyo Grande serves the world on your plate. Indulge in wood-fired, locally-sourced creations at Michelin-recognized Ember Restaurant, savor authentic Sicilian recipes at Luca’s Deli and Wine or enjoy Alaskan-style pizza at family favorite, Klondike Pizza. From fresh-caught seafood to inventive farm-to-table fare, Arroyo Grande has something for every taste.

Wine Tasting

Arroyo Grande’s rolling hills and unique coastal-meets-valley terroir create the perfect conditions for growing exceptional grapes, many nurtured in family-owned vineyards. It’s an essential stop on any Central California wine itinerary, with tasting rooms and estates like Peacock Cellars, Kynsi Winery, Timbre Winery, Lindquist Family Wines & Verdad Tasting Room, Talley Vineyards, Center of Effort, Alban Vineyards and DePaola Winery.

Farms and Farmers Markets

Pick your own fruit as a family at Halcyon Farms—or shop for fresh strawberries, veggies, flowers and specialty foods at Arroyo Grande’s farmers markets. The farmers market in the Village of Arroyo Grande draws a crowd from 12 p.m. to 2:30 p.m. every Saturday. On Wednesday mornings, get juicy oranges, crisp greens, bread and more at the farmers market from 8:30 a.m. to 11 a.m. in the Smart & Final parking lot, west of the downtown area.

Noteworthy Music Scene

From folk and country to jazz and even metal, the sounds of Arroyo Grande’s music scene are diverse and unexpected in the best way. All summer long, the free concert series at Heritage Square Park fills the historic bandstand with live performances from touring and local artists. The Clark Center for the Performing Arts welcomes a consistent flood of artists, tributes and theatre performances. And if it’s a more casual vibe you’re seeking, beautiful settings like Branch Street Deli consistently offer live music that pairs perfectly with an aperitif and wood-fired pizza. If you’re the playing or collecting type, a visit to Lightning Joe’s legendary guitar shop is a must for yearlong jams and workshops before adding to your vinyl collection at any of the antique stores that line the streets.

Nipomo

Where History and Nature Meet

Nipomo, derived from the Chumash word meaning “the foot of the hills,” is a charming community offering a perfect blend of natural beauty, historic landmarks and top-tier recreational activities. With its mild climate and scenic landscapes, Nipomo is an ideal destination for outdoor enthusiasts and history buffs alike.

AGRICULTURAL HERITAGE

Nipomo’s agricultural roots run deep and visitors can experience this heritage firsthand. Whether you’re stopping by a roadside farm stand, exploring a U-pick farm or visiting the local farmers’ market, you’ll find fresh, locally grown produce in abundance. Nipomo is especially known for its strawberries, which are available to pick seasonally. Embrace the region’s farming legacy and taste the bounty of the Central Coast.

NIPOMO NATIVE GARDEN

Curious about California’s native plants? The Nipomo Native Garden is a 12-acre botanical haven that showcases the unique flora of the Nipomo Mesa and Nipomo Dunes. This beautifully preserved space invites visitors to explore and learn about the region’s rich diversity of native species. For more information, visit nipomonativegarden.org.

HISTORIC HOUSES

Dana-Powers House

Built in 1882, this historic home is part of the original 37,888 acre Rancho Nipomo. The Dana-Powers House is a family run wedding venue with a barn, gardens, and historic house. For more info visit danapowershouse.com.

DANA ADOBE AND CULTURAL CENTER

Step back in time at the Dana Adobe at Rancho Nipomo, a historic park offering a glimpse into early California life. Originally a Chumash land and later part of a Mexican Land Grant given to Captain William Dana in 1837, this 48,800-acre ranch once served as a central hub for regional trade and agriculture. Built in 1839, the Dana Adobe now hosts guided tours, giving visitors insight into the daily life of early California settlers. The park also features a Mission Grape vineyard, original tallow vats, gardens, hiking trails and a museum. Learn more at danaadobe.org.

NIPOMO SWAP MEET

A treasure hunter’s paradise, the Nipomo Swap Meet is more than just a flea market — it’s a community gathering place where over 300 vendors offer everything from rare finds to unbeatable bargains. Every Sunday starting at 6 a.m., locals and visitors alike flock to this popular event.

LUFFA FARM

Did you know luffas come from plants? Visit Nipomo’s Luffa Farm to discover how these natural sponges are grown and harvested. As one of the only farms of its kind in the U.S., the Luffa Farm grows an heirloom variety of luffas and offers tours for curious visitors. Experience this unique farm firsthand and learn all about this fascinating process.

GOLFING IN NIPOMO

Nipomo is home to three of the finest golf courses in the country, each offering a world-class golfing experience surrounded by scenic views and top-tier amenities.

Blacklake Golf Resort

Enjoy 27 holes with three, unique nine-hole layouts that will challenge golfers of all skill levels.

Monarch Dunes Golf Club

Play a traditional 18-hole championship course or try something different with the club’s 12-hole, par-three Challenge Course.

Cypress Ridge Golf Course

This award-winning Peter Jacobsen Signature Course offers 18 holes of championship play and was named one of Golf Digest’s “Best Places to Play.” Cypress Ridge is also one of the most sought-after wedding venues on the Central Coast.

TASTE OF NIPOMO

Dining in Nipomo captures the heart of the Central Coast: laid-back, flavorful and rooted in local tradition. Here you’ll find everything from hearty comfort food and California-style barbecue to fresh coastal flavors inspired by nearby farms and fields. Whether it’s a casual bite with friends or a sit-down meal that lingers into the evening, Nipomo’s dining scene offers a true taste of small-town nostalgia served with big flavor.

Whether you’re exploring its natural beauty, immersing yourself in local history or teeing off on one of its world- class golf courses, Nipomo is a community that offers something special for everyone.

Find Your Home Away From Home

in South County

After a day filled with adventure, unwind in South County with accommodations that combine comfort, charm and relaxation. Whether you’re drawn to the elegance of a luxury hotel, the cozy appeal of a bed & breakfast or the peaceful atmosphere of a vacation rental, you’ll find the perfect place to recharge. Stay nestled among vineyard hills, take in ocean views from a private balcony or enjoy the lively vibe of downtown Pismo Beach and Arroyo Grande.

Perfectly located between Los Angeles and San Francisco, South County San Luis Obispo offers lodging options for every style and budget. From romantic getaways and family vacations to road trips with friends or professional retreats, you’ll discover accommodations tailored to your travel needs.

Pamper yourself at a spa hotel, sip wine at a historic inn, soak up the sea breeze from a beachfront deck or reconnect with nature at an RV park or campground. With pet-friendly and family-friendly stays, there’s something here for everyone.

Whether you’re planning a quick overnight stop, a weekend escape or a longer stay, South County welcomes you with open arms. Kick back, relax and embrace the laid-back coastal lifestyle.

Arroyo Grande:

The Agrarian Hotel

www.agrarianhotel.com/

Aloha Inn

www.thealohainn.com

American Inn

www.slocal.com/listing/american-inn/2590/

Beachway Inn

www.slocal.com/listing/beachway-inn/349/

Best Western Casa Grande Inn

www.slocal.com/listing/best-western-casa-grande-inn/87/

Days Inn by Wyndham Arroyo Grande/Pismo Beach

Days Inn by Wyndham Arroyo Grande/Pismo Beach

Hampton Inn & Suites Arroyo Grande/Pismo Beach

www.slocal.com/listing/hampton-inn-%26-suitesarroyo-

grande-pismo-beach/2410/

Avila Beach:

Avila La Fonda Hotel

www.slocal.com/listing/avila-la-fonda-hotel/53/

Avila Lighthouse Suites

www.slocal.com/listing/avila-lighthouse-suites/65/

Avila Village Inn

www.slocal.com/listing/avila-village-inn/1032/

Inn at Avila Beach

www.slocal.com/listing/inn-at-avila-beach/383/

Sycamore Mineral Springs Resort

www.slocal.com/listing/sycamore-mineral-springs-resort-%26-spa/48/

Grover Beach:

American Inn

www.slocal.com/listing/american-inn/2590/

Holiday Inn Express & Suites, Grover Beach

www.slocal.com/listing/holiday-inn-express-%26-suitesgrover-

beach/371/

Pacific Inn at Grover Beach

www.slocal.com/listing/pacific-inn-at-grover-beach/2589/

Sea View Inn Grover Beach

www.slocal.com/listing/sea-view-inn-grover-beach/2588/

OCEANO:

Dune Surfer Inn

https://dunesurferinn.com

Pismo Sands RV Resort

https://pismosandsrv.com/

Pacific Dunes Ranch RV Resort

https://thousandtrails.com/california/pacific-dunes-ranch-rv-resort/

Pismo Beach:

Beach House Inn & Suites

www.slocal.com/listing/beach-house-inn-%26-suites/178/

BeachComber Inn

www.slocal.com/listing/beachcomberinn/180/

Beachwalker Inn & Suites

www.slocal.com/listing/beachwalker-inn-

%26-suites/2061/

Blue Seal Inn

www.slocal.com/listing/blue-sealinn/2062/

Cottage Inn by the Sea

www.slocal.com/listing/cottage-inn-bythe-sea/284/

Dolphin Bay Resort & Spa

www.slocal.com/listing/dolphin-bay-resort-%26-spa/45/

Dolphin Cove Motel

www.slocal.com/listing/dolphin-cove-motel/2056/

Edgewater Inn & Suites

www.slocal.com/listing/edgewater-inn-%26-suites/312/

Holiday RV Park

www.holidayrvpark.org/

Hilton Garden Inn of Pismo Beach

www.slocal.com/listing/hilton-garden-inn-of-pismo-beach/368/

Inn at the Pier, A Curio Collection by Hilton

www.slocal.com/listing/inn-at-the-pier-a-curio-collection-by-hilton/2571/

Inn at the Cove

www.slocal.com/listing/inn-at-the-cove/68/

Kon Tiki Inn

www.slocal.com/listing/kon-tiki-inn/2040/

Motel 6 – Pismo Beach

www.slocal.com/listing/motel-6-pismo-beach/2063/

Motel 6 – Pismo Beach – Pacific Ocean

www.slocal.com/listing/motel-6-pismo-beach-pacific-ocean/77/

Ocean Palms Motel

www.slocal.com/listing/ocean-palms-motel/2064/

Oxford Suites Pismo Beach

www.slocal.com/listing/oxford-suites-pismo-beach/461/

Palomar Inn

www.slocal.com/listing/palomar-inn/2065/

Pismo Beach Hotel

www.slocal.com/listing/pismo-beach-hotel/2066/

Pismo Coast Village RV Resort

www.visitpcv.com/

Pismo Lighthouse Suites

www.slocal.com/listing/pismo-lighthouse-suites/72/

Sandcastle Hotel on the Beach

www.slocal.com/listing/sandcastle-hotel-on-the-beach/544/

Sea Garden Motel

www.slocal.com/listing/sea-garden-motel/2067/

Sea Gypsy Motel

www.slocal.com/listing/sea-gypsy-motel/62/

SeaCrest OceanFront Hotel

www.slocal.com/listing/seacrest-oceanfront-hotel/46/

SeaVenture Beach Hotel

www.slocal.com/listing/seaventure-beach-hotel/49/

Shell Beach Inn

www.slocal.com/listing/shell-beach-inn/206

Shore Cliff Hotel

www.slocal.com/listing/shore-cliff-hotel/67/

Spyglass Inn

www.slocal.com/listing/spyglass-inn/579/

The Cliffs Hotel and Spa

www.slocal.com/listing/the-cliffs-hotel-and-spa/81/

The Tides Oceanview Inn & Cottages

www.slocal.com/listing/the-tides-oceanview-inn-%26-cottages/2069

Vespera Resort on Pismo Beach

www.slocal.com/listing/vespera-resort-on-pismo-beach/5891/

Unforgettable Trails

Set the Pace for a Great Escape

South San Luis Obispo County boasts a variety of scenic hiking trails—from coastal cliffs to rolling hills and oak woodlands. Here are some of the best trails in the area:

BOB JONES CITY-TO-SEA TRAIL

For a relaxing, family-friendly hike, the Bob Jones Trail is a paved, multi-use path stretching from the outskirts of San Luis Obispo to Avila Beach. The trail follows San Luis Obispo Creek through shady groves, open fields and vineyards before reaching the ocean—ideal for walkers, cyclists, joggers and stroller outings. At the end, reward yourself with a beach swim or a picnic by the shore.

Trailhead Address: Ontario Road Park & Ride lot, 7001 Ontario Road, San Luis Obispo, CA 93405

Website: www.visitavilabeach.com/bob-jones-trail

HI MOUNTAIN TRAIL

If you’re after a more rugged adventure, the Hi Mountain Trail in the Los Padres National Forest near Arroyo Grande delivers. This challenging route climbs steeply to fire lookouts offering panoramic views of the Santa Lucia Mountains, Pacific Ocean and, on clear days, the Channel Islands. Rough terrain and elevation changes make it better suited for experienced hikers.

Trailhead Address: 1855 Hi Mountain Road,

Arroyo Grande, CA 93420

Website: www.hikelospadres.com/hi-mountain.html

LOPEZ LAKE RECREATION AREA

Just east of Arroyo Grande, Lopez Lake offers miles of hiking trails suited for all levels, from easy strolls to more challenging treks. The Vista Lago Trail, starting near the marina, is a moderate route with panoramic views of the lake and surrounding mountains. Adventurers can tackle the Blackberry Springs Trail, which winds through chaparral and oak woodlands to reach breathtaking overlooks. Beyond hiking, Lopez Lake is a hub for outdoor fun, with opportunities for camping, fishing, boating and picnicking—making it a perfect day-trip or weekend getaway destination.

Address: 6800 Lopez Drive, Arroyo Grande, CA 93420

Website: https://slocountyparks.com/camp/lopez-lake

NIPOMO NATIVE GARDEN TRAIL

If you’re looking for a relaxing and scenic stroll, this trail offers a peaceful retreat into nature. This one-mile loop winds through a serene garden filled with native California plants, offering a quiet escape and a chance to enjoy seasonal wildflowers, especially vibrant in spring. Cared for by dedicated volunteers, the garden also features interpretive signs that share the story of local flora and its role in the regional ecosystem. It’s a great destination for families, casual walkers or anyone curious about the natural beauty of the Central Coast.

Address: 999 Osage St., #927, Nipomo, CA 93444

Website: www.nipomonativegarden.org

OSO FLACO LAKE TRAIL

The Oso Flaco Lake Trail is located in the southern portion of Oceano Dunes SVRA, part of the Guadalupe-Nipomo Dunes Complex. The trail is approximately 1.7 miles round trip and mostly flat, making it great for all skill levels. Enjoy the wooden boardwalk over the lake, panoramic water and dune views, then continue to the beach for expansive Pacific views. Birdwatchers love this spot year-round. (No dogs, mountain biking or horses allowed.)

Address: 3098 Oso Flaco Lake Road, Arroyo Grande, CA

Website: www.parks.ca.gov/?page_id=30597

PISMO PRESERVE

Pismo Preserve is one of the county’s most exciting outdoor destinations offering 880 acres of protected open space with 11 miles of multi-use trails for hiking, biking and horseback riding. Just minutes from downtown Pismo Beach, the preserve showcases sweeping views of the Pacific Ocean, coastal ridges and rolling valleys. Trails wind through grassy meadows and shaded oak woodlands, providing everything from moderate walks to more challenging treks. The Discovery Trail is a favorite, rewarding hikers with expansive coastal vistas, while other paths offer peaceful routes through forests and more secluded landscapes.

Address: 80 Mattie Road, Pismo Beach, CA 93449

Website: www.lcslo.org/pismo-preserve

SHELL BEACH BLUFF/ONTARIO RIDGE TRAIL

Nestled in Avila Beach, this trail offers some of the most stunning panoramic views in the area. Starting at Pirate’s Cove, this moderately challenging hike follows a ridgeline that reveals dramatic vistas of the Pacific Ocean and rugged coastline. The trail features steep sections, but the effort is rewarded with sweeping sights of San Luis Obispo Bay and the Avila Valley. It’s a favorite spot for sunset hikes when the sky glows with brilliant hues.

Address: Shell Beach Road, Pismo Beach, CA 93449

Website: www.highway1roadtrip.com/things-to-do/avila-beach-hiking/

From relaxed boardwalk walks to ridgeline climbs, these hikes offer something for everyone. With a mild climate and ever-changing scenery, these trails are perfect to explore year-round, offering glimpses of wildlife and stunning vistas in every season. So lace up your boots, pack water and explore the natural beauty of South County!

Annual Events in South SLO County

Enjoy the Region’s Vibrant Scenic Charm and Culture

From coastal charm to cultural flair, South San Luis Obispo County hosts a variety of annual events that celebrate local food, art, music and community spirit. These gatherings bring residents and visitors together throughout the year to enjoy the region’s vibrant character.

Taste of Pismo

Held each April at Dinosaur Caves Park, Taste of Pismo brings together top local wineries, breweries and restaurants for a flavorful celebration of the Central Coast. Guests enjoy tastings, live entertainment and stunning ocean views.

Pismo Beach Car Show

Every June, downtown Pismo Beach transforms into a showcase of classic cars, hot rods and custom builds. The Pismo Beach Classic draws enthusiasts from across the country for a weekend of vintage vehicles, live music and oceanfront fun.

4th of July at Pismo Pier

Celebrate Independence Day with live music, food and family fun at the Pismo Beach Pier. The day ends with a stunning fireworks show over the Pacific, making it one of South County’s most memorable summer events.

Stone Soup Music Festival

Each August, this lively street fair in Grover Beach celebrates community and cultural diversity with live music, food vendors, arts and crafts and family-friendly fun. It’s a summer favorite that fills the streets with energy, flavor and the spirit of togetherness.

Avila Beach Mac-n-Cheese Festival

Cheese lovers rejoice! Held annually at the Avila Beach Golf Resort, this flavorful festival features gourmet mac-n-cheese creations—from classic comfort food to creative twists—alongside tastings of local beer, wine and cider. With live music and a stunning coastal setting, it’s a fun, laid-back event that’s all about indulging in cheesy goodness.

BreakaWave Rodeo

Where the Wild West meets the Pacific! Held each September at Oceano Dunes SVRA, the BreakaWave Rodeo is a one-of-a-kind beachfront event featuring breakaway roping, saddle bronc riding and a rodeo arena set right on the sand. More than just a show, it’s a fundraiser supporting college rodeo athletes.

Arroyo Grande Harvest Festival

A cherished September tradition, this festival celebrates Arroyo Grande’s agricultural roots with a weekend of parades, food, games, live entertainment and family-friendly contests. It’s a fun and festive way to welcome the fall season.

Pismo Beach Clam Festival

A beloved tradition since 1946, the Clam Festival takes place every October and brings together locals and visitors for a weekend of coastal fun. Highlights include a lively parade, live music, food trucks, local vendors and a popular Clam Chowder Cook-Off featuring top restaurants. Held near the pier, the festival also offers a free Kids Zone and interactive activities, making it a family-friendly celebration by the sea.

Holiday Cheer in South County

In December, the streets of Grover Beach, Nipomo and the Arroyo Grande Village come alive with festive cheer. From dazzling floats and live music to twinkling tree lighting ceremonies, these hometown parades are a joyful way to ring in the season. Whether you’re a longtime local or just visiting, it’s the perfect chance to celebrate with the community and soak up the holiday spirit on the Central Coast.

From food festivals to classic car shows and live music, South San Luis Obispo County is bursting with events that celebrate our vibrant culture and scenic charm. These annual gatherings offer a fun way to connect with the community, enjoy local talent and explore everything this special part of the Central Coast has to offer—whether you’re visiting or call it home.

Shaped by Fog, Wind, Earth and Sea

Welcome to the San Luis Obispo Coast

The elements of the Pacific Coast greatly shape the wines of California’s coolest wine-growing region. Founded by families, visionaries, and craftsmen, we are not afraid to experiment and take risks, and proudly produce hand-crafted wines for all to enjoy.

SLO Coast AVA

The San Luis Obisopo Coast American Viticulture Area (AVA) encompasses roughly 408,500 acres – nearly 4,000 of which are planted with vineyards – and includes within it the Edna Valley AVA (est. 1982) and the Arroyo Grande Valley AVA (est. 1990). Our soils are young, diverse, and complex. They are lean, shallow, and well-draining with hard bedrock below, putting vines through just the right amount of stress to produce fruit with intense color and flavor.

The proximity to the Pacific Ocean creates a distinctly long and cool growing season that allows our fruit to achieve rich, full flavor while maintaining its natural acidity, structure, and balance. The maritime climate prevents peak temperature extremes and limits diurnal temperature shifts during the growing season, leading to significantly longer growing seasons than warmer inland regions, often by many weeks.

Wine Tasting Experiences

A visit to South San Luis Obispo County is incomplete without indulging in one of the region’s many wine tasting experiences. From laid-back coastal wineries to tucked-away vineyards in the hills, there’s something for every palate. Wine enthusiasts can enjoy guided tastings, wine and food pairings, or a simple afternoon picnic at a scenic estate. Don’t miss local favorites visit www.slocoastwine.com

Whether you’re a seasoned oenophile or a casual sipper, the SLO Coast offers a diverse range of wines to explore, all set against the stunning backdrop of coastal cliffs and rolling vineyards.

By: https://slocoastwine.com/

Why Join

the South County Chambers of Commerce?

For businesses in South San Luis Obispo County, joining the South County Chambers of Commerce (SCCC) is an opportunity to thrive in one of California’s most vibrant regions. The Chamber serves as a hub of support and growth for businesses in Arroyo Grande, Grover Beach, Pismo Beach, Oceano, Nipomo, and beyond, offering key benefits that drive long-term success.

Connection Is the New Currency—Are You In?

In today’s fast-paced, digital-first world, it’s easy to feel like running a business is a solo act. But if you’re relying only on screens for growth, visibility or support, you may be missing your most powerful resource: your local business community.

That’s where the South County Chambers of Commerce comes in. From Avila Beach to Nipomo, the Chamber is the Central Coast’s heartbeat for connection. We’re more than a network—we’re a Connector, Convenor and Catalyst for business success.

Here’s how membership helps your business thrive:

Visibility That Counts

From social media spotlights and ribbon cuttings to speaking, sponsorship and a listing on our high-traffic website, your business gets placed in front of the right audience. This isn’t just about clicks—it’s visibility that drives referrals and results.

A Network That Works

Mixers, luncheons and regional events connect you with customers, vendors and collaborators. Around here, handshakes still open doors—and yes, there are snacks, too.

Resources & Advocacy

Whether you’re a seasoned CEO or a new entrepreneur, you’ll find workshops, grant alerts and expert support tailored to your needs. Plus, the Chamber is your advocate—engaging with city and regional leaders to ensure businesses have a strong voice at the table.

Credibility & Recognition

Membership signals professionalism, trust and community commitment. Consumers prefer Chamber-affiliated businesses, and your peers will, too. Members also gain opportunities for spotlights, features and event sponsorships to amplify their story.

Workspaces & Local Impact

Need a professional meeting space? Members receive discounted access to The Launch Pad in Grover Beach and Arroyo Grande meeting rooms. One membership opens doors across multiple South County cities - broad visibility with local impact. 

Always in the Know

Stay informed with Chamber e-blasts, monthly newsletters, and member exclusive updates. 

Ready to Thrive?

At SCCC, we believe in local business—and we invest in it. We connect, convene and catalyze growth so you don’t just run a business—you thrive in community.

Your next customer, partner or big idea could be one Chamber event away.

Learn more or join today at www.southcountychambers.com

Leadership

LEADERSHIP SOUTH COUNTY

Leadership South County is a ten-month, community-focused leadership program committed to inspiring, educating and empowering emerging business and civic leaders. The program equips participants with the knowledge, skills and confidence to strengthen their leadership abilities while cultivating meaningful connections with others who are equally dedicated to creating a positive impact in the community.

COMMUNITY FOCUS AREAS INCLUDE:

Business and Manufacturing, Arts and Education, Recreation and Tourism, Housing, Wine and Agriculture, Environmental Sustainability, Nonprofit Organizations, Government and Regional Cooperation

LEADERSHIP DEVELOPMENT TOPICS INCLUDE:

Purpose/Vision and Values, Goal Setting and Execution, Effective Communication, Performance Management, Inclusion and Diversity, Leading Change, Appreciation and Celebration, Increasing Productivity, and Leadership Mindset and Habits

Why join?

This unique South County Chambers of Commerce program fits seamlessly into busy schedules, with day sessions held just one Friday each month. Learn more at southcountychambers.com under the “Members” tab, or contact us directly with questions at [email protected].

South County Ambassadors

The South County Chambers of Commerce Ambassadors are a dedicated team of business professionals who play a vital role in welcoming new members and supporting Chamber programs and events. Serving as the friendly face of the Chamber, they foster strong connections, encourage engagement and act as trusted liaisons across industries throughout South San Luis Obispo County.

WHAT DO AMBASSADORS DO?

Ambassadors proudly represent the Chamber at events and play an essential role in ensuring new and prospective members feel connected and supported. Their responsibilities include:

• Welcoming New Members: Ambassadors greet and guide new members, helping them feel included while highlighting the benefits and opportunities available through Chamber membership.

• Event Support: From setup to registration, Ambassadors help events run seamlessly. You’ll see them at breakfasts, luncheons, mixers, ribbon cuttings and other Chamber gatherings.

• Community Engagement: Ambassadors extend the Chamber’s presence into the community, attending meetings, celebrations and public events to strengthen ties between local businesses and the community.

• Networking: Ambassadors act as connectors—introducing new members to established businesses, sparking partnerships and encouraging collaboration. With their experience and industry knowledge, they are a valuable resource for members at every stage.

WHY BECOME AN AMBASSADOR?

Serving as an Ambassador is a rewarding way to achieve professional growth, networking and leadership development while making a meaningful impact in the community. Ambassadors enjoy opportunities to:

• Expand Your Network: Connect directly with business owners, professionals and decision-makers across the region, broadening your relationships and presence.

• Boost Your Visibility: Gain recognition as a trusted leader and resource within the Chamber and the broader South County community.

• Support Local Business: Play an active role in strengthening the business community by welcoming new members and fostering a supportive environment.

• Sharpen Leadership Skills: Build confidence and refine your leadership, communication and networking abilities through hands-on involvement at Chamber events and activities.

DIVERSE REPRESENTATION

Our ambassadors represent a wide range of industries, from finance and real estate to healthcare, hospitality, retail and beyond. This variety ensures that the perspectives and needs of all members are recognized and supported, no matter their field. Working alongside Chamber staff, ambassadors share valuable insights and feedback that help shape programs, initiatives and future opportunities.

HOW TO GET INVOLVED

If you’re a Chamber member who enjoys connecting with others and supporting the local business community, we invite you to consider becoming an Ambassador. The role is both meaningful and rewarding—offering opportunities for networking, leadership growth and personal fulfillment while making a lasting impact on South County’s economy.

For details on joining the Ambassador Program, please contact [email protected].

CHAMBER Ambassadors:  

Marissa Ritter, Chair

Keller Williams Realty Central Coast SLO Happy Homes

Tessa Williams, Vice-Chair

Right at Home

Kim Banks

BBSI

Lettie Fuller

Mechanics Bank

Fernando Garcia

Garing Taylor & Associates

Wina Gill REALTOR®

C21 Masters Luxury Division

Andrew Hernandez

Deep Clean Crew, Inc.

Mary Ishikawa

Allstate Suncoast Agency

Corban Lethcoe

English Wealth Management of Raymond James

Donna Milne

West Coast Community Bank

Sue Mac Cagno Palmer

Sue’s Mobile Notary

and Signing Service

Joseph Pivovaroff

Keller Williams

Vantha “V” Prak

Mechanics Bank

2026 Board of Directors

Peggy Hoobery, Chairperson

Burdine Printing & Graphics

Sean Dasmann, Vice-Chair

Agrarian Hotel

Melissa Zaferis, Secretary

Grover Station Grill

Dave Pier, Treasurer

Clark Center for Performing Arts

Susannah Brown, Immediate Past Chair

Renaissance Strategy Dynamics

Adam Verdin, Director

Old Juan’s Cantina

Nicole Moore, Director

Sea Crest Resort

Sue MacCagno Palmer, Director

Sue’s Mobile Notary

Shannon Downing, Director

Adventist Health

David Morneau, Director

Vespera Resort on Pismo Beach

Mary Ishikawa, Director

Allstate Suncoast Insurance Services

Jim Corridan, Director

Dana Adobe & Cultural Center

Shannon Bowdy, Director

SLO Happy Homes

Amber Rogers, Director

Dignity Health