Contents

06 Welcome to Rogers & Lowell

08 NWA Tourism Resources

09 Awards & Recognition

Experience the Culture

12 Culinary All-Stars

16 Downtown Rogers

22 Entertainment

24 Attractions

26 Events

28 Bikes, Blues & BBQ

30 NWA Cycling

32 LPGA

Explore the Outdoors

35 Trails

36 On the Water

38 Fishing & Hunting

39 Camp Under the Stars

40 Tee Off

42 City Parks

44 Scenic Highway 12

46 Four Seasons

48 Welcome to the Heart of NWA

Relocating

50 Find Your Home

51 City Amenities

52 Working

54 Education

55 Healthcare

56 Demographics

57 Information & Taxes

61 Destination Search

Welcome to Rogers & Lowell

Experience two Northwest Arkansas communities where vibrant energy meets easygoing charm. From walkable historic districts and growing business hubs to scenic trails and welcoming neighborhoods, this is a place that feels lively without being overwhelming and elevated without losing its hometown heart.

In Rogers, you will find a dynamic mix of historic downtown character and modern uptown development, filled with local shops, dining, arts, and entertainment. Just next door, Lowell offers a relaxed pace, convenient access, and a strong sense of community that makes it easy to feel at home.

Recognized nationally for livability, growth, and outdoor access, the area welcomes visitors year-round with festivals, trails, and cultural experiences rooted in authentic Northwest Arkansas charm. As one of the nation’s top-performing metro areas, Northwest Arkansas continues to attract families, visitors, and businesses drawn by opportunity and quality of life.

NORTHWEST ARKANSAS

Tourism Resources

Destination Rogers

479.636.1240

DestinationRogers.com

Rogers Lowell Chamber

479.636.1240

RogersLowell.com

Go Downtown Rogers

479.636.1240

GoDowntownRogers.com

City of Rogers

479.621.1117

RogersAR.gov

City of Lowell

479.770.2185

LowellArkansas.gov

NWA Tourism Association

NorthwestArkansas.org

Scenic HWY 12 Tourism Association

ScenicHwy12.com

Arkansas Dept. of Parks, Heritage
& Tourism

800.NATURAL

Arkansas.com

Arkansas State Parks

888.287.2757

ArkansasStateParks.com

Beaver Lake/U.S. Army Corps of Engineers

479.636.1210

https://www.swl.usace.army.mil/

Camping

479.636.1210

https://www.swl.usace.army.mil/Missions/Recreation/Lakes/Beaver-Lake/

NORTHWEST ARKANSAS

Awards & Recognition

2025 Milken Institute Best Performing U.S. Cities Report

•  #1 Best Performing City

•  #4 Two-Year Wage Growth

•  #5 Five-Year Job Growth

•  #10 in Two-Year Job Growth

•  #15 Households with Affordable Housing Costs

U.S. Department of Labor Statistics

•  #1 in Wage Growth, Q4 of 2024

•  #1 in Wage Growth, Q1 of 2025

•  #5 Five-Year Job Growth

•  #15 Households with Affordable Housing Costs

Forbes Magazine Best Places

•  #3 Best Place to Start a Business

•  #2 Best Place for Job Growth

2025 U.S. News
and World Report

•  Rogers ranked #1 Best Place to Live in Arkansas

•  Rogers ranked #24 Best Place to Live in the United States

Money Magazine

•  Rogers ranked in The Best 50 Places to Live in the United States

EXPERIENCE THE CULTURE

Culinary All-Stars

Don’t just experience our culture, taste it! The culinary all-stars in Rogers and Lowell continue to rack up rankings like “Best Coffee Shop in the World,” James Beard-nominated chefs, world’s largest steakhouse, best craft brewery, even “Official Craft Beer of the Arkansas Razorbacks.” Every street taco, burger, wing, pizza, and sammie invites you to taste the good life in Rogers and Lowell.

GET INSPIRED! CHECK OUT OUR RESTAURANTS

Emblematic of the culture of Downtown Rogers is The 1907 Building at First and Walnut, pictured below. Built as a grocery warehouse almost 120 years ago, The 1907 now claims three James Beard-nominated chefs and restaurants as tenants.

Rogers is truly a melting pot of cultures. Thanks to the influence of our Big 3 employers in Northwest Arkansas, the citizens of the world live, work, and play within our major cities. Our local restaurants, shops, schools, and playgrounds reflect these diverse communities.

Great food needs a great beverage, right? Rogers delivers with fine wines, fresh beer on tap, straight-up spirits, and curated cocktails.

TAKE A LOOK!

EXPERIENCE THE CULTURE

Downtown Rogers

Since the first Frisco Railroad train rolled through Downtown Rogers in 1881, generations have coined this community as a charming destination to live, work, and play. Timeless architecture woven with the passion of local business owners creates a thriving community that honors its roots. Whether it’s shopping local markets at Rogers Railyard Park or catching a live show at Butterfield Stage — you can connect the past, present, and future in Downtown Rogers.

The Railyard Bike Park is the region’s premiere jump park and draws riders from across the country to its free-to-the-public flows and swales.

Lake Atalanta is the city’s water playground, offering canoeing, fishing, hiking, and biking in and around the 36-acre spring-fed lake.

Small businesses thrive in Downtown Rogers. Locally owned boutiques, restaurants, and services welcome visitors and locals to stop, shop, and stay awhile on the brick-lined streets of Downtown Rogers.

Our city’s cultural heart beats on 2nd Street. The Daisy Airgun Museum highlights the history and heritage of this famed company and features the world’s largest BB gun for selfies! Nearby, the newly restored Victory Theater hosts plays presented by the Arkansas Public Theatre, concerts from national and regional artists, and film festivals. The Rogers Historic Museum campus anchors 2nd Street with exhibits telling the origin stories of Rogers and Northwest Arkansas.

EXPERIENCE THE CULTURE

Entertainment

Rogers and Northwest Arkansas are always alive with places to go, people to see, and things to do. Entertainment options in Rogers range from concerts by national touring groups at the 11,000-seat outdoor Walmart AMP, to cozy listening room-experiences downtown at The Music Depot, to live music in the park at the Railyard Live series at The Butterfield Stage.

EXPERIENCE THE CULTURE

Attractions

The historic Victory Theater in Downtown Rogers is home to the Arkansas Public Theatre, live music, and more. Our heritage is on display at the Daisy Airgun Museum and the Rogers Historical Museum.

EXPERIENCE THE CULTURE

Events

Community events like Taste of Rogers, Sips on the Bricks, and NWA Community Showcase celebrate our culture and culinary traditions. The Northwest Arkansas Craft Fair weekend is featured each fall. Traditionally held on the third weekend of October, crafters gather in scenic Ozark locations offering seasonal decor and unique gifts perfect for holiday shopping.

The 2026 Walmart NW Arkansas Championship, presented by P & G, celebrates 20 years of women’s professional golf in Rogers in September. The premier event brings the best of the LPGA tour to Uptown Rogers, featuring 5K at the LPGA, BiteNWA food fair, Yoga on the Greens, and more.

EXPERIENCE THE CULTURE

Bikes, Blues & BBQ

Northwest Arkansas is a premier motorcycling destination, known for iconic routes like the Pig Trail Scenic Byway and a network of winding Ozark roads. Riders will also find top-flight dealerships in Rogers, including Pig Trail Harley-Davidson and Mach 1 Motorsports, representing renowned brands such as Indian, Triumph, BMW, and Ducati.

Each year, the region hosts Bikes, Blues & BBQ—one of the nation’s largest motorcycle rallies—bringing riders together for unforgettable rides, live music, and a welcoming community atmosphere. Bikes, Blues & BBQ will roll into Rogers in mid-fall. Thousands of visitors and locals travel to NWA to ride our Ozark trails and enjoy our downtown through live music, shopping, and more.

EXPERIENCE THE CULTURE

NWA Cycling

Northwest Arkansas is nationally recognized for its cycling culture, anchored by the 40+ mile Razorback Regional Greenway connecting communities from Fayetteville to Bella Vista. Road, gravel, and world-class mountain biking are woven into everyday life, with group rides welcoming all ages and skill levels to explore the trails, meet new people, and be part of a cycling culture that feels like home.

In Rogers, the Lake Atalanta trails showcase beautiful winding routes around a spring-fed lake, surrounded by the lush brilliance of the Ozark forest. Riders can circle the lake or explore spur trails featuring swooping bridges, short steep climbs, and playful flow sections.

The trail system also includes the Railyard Bike Park and connects seamlessly to downtown via the Railyard Loop Trail. Completed in 2019, the Loop links neighborhoods, schools, parks, and entertainment districts, serving as a central spine of the Rogers trail network and offering endless opportunities for exploration.

EXPERIENCE THE CULTURE

LPGA

Northwest Arkansas hosts the LPGA’s Walmart NW Arkansas Championship in September, drawing world-class golfers and fans each year. The event blends top-level competition with community festivities, local culture, and hospitality. Visitors can enjoy live action, fan experiences, and behind-the-scenes access, making it a premier sporting and social highlight in the region.

OUTDOOR ADVENTURE

Starts Here

From shaded trails and clear lake water to open fairways and scenic drives, the outdoors is woven into everyday life in Rogers and Lowell. Whether you’re seeking active adventure or peaceful escape, the Ozarks provide endless ways to explore, unwind, and reconnect with nature.

Trails

Northwest Arkansas is a nationally recognized hiking and biking destination, and Rogers sits at the center of it all. From the paved Razorback Greenway to purpose-built singletrack, cyclists of every level can enjoy thoughtfully designed trails that showcase the Ozarks’ natural beauty and reputation for world-class riding.

OUTDOOR ADVENTURE

On the Water

Beaver Lake offers crystal-clear water and miles of scenic shoreline for boating, paddling, fishing, and even freshwater diving. Whether you’re chasing quiet mornings or full days on the water, the lake delivers unforgettable outdoor experiences. Lake Atalanta in Downtown Rogers has a fishing pier and canoe launch points, making it the perfect place for family outings.

OUTDOOR ADVENTURE

Fishing & Hunting

Outdoor traditions run deep in Rogers and Northwest Arkansas, where anglers and hunters find both challenge and reward in their pursuits. Hunters can pursue deer, bear, turkey, squirrel, and rabbit, while anglers enjoy
abundant species including smallmouth and largemouth bass, stripers, crappie, bream, white bass, catfish, sunfish, and spoonbill. Beaver Lake is even home to state-record striped bass weighing over 40 pounds.

Camp Under the Stars

Camping and RV options in and around Rogers place visitors close to trails, lakes, and open spaces. Whether you prefer tent camping or full hookups, spending the night outdoors lets you wake up surrounded by the sights and sounds that define the Ozarks.

OUTDOOR ADVENTURE

Tee
Off

Golf in Northwest Arkansas blends rolling terrain with scenic views, creating courses that are as relaxing as they are challenging. From casual rounds to competitive play, golfers enjoy fresh air, thoughtful course design, and beautiful backdrops throughout the Rogers and Lowell area. Enjoy modern golf experiences at Topgolf Rogers, Birdie & Brews, and Carpath Social.

OUTDOOR ADVENTURE

City Parks

Rogers and Lowell feature city parks that bring the outdoors closer to home. Stroll lakeside trails at Lake Atalanta, enjoy community green space at Ward Nail Park in Lowell, hit some jumps at Railyard Bike Park or Mudtown BMX Race Track, get your pickleball on at Mt. Hebron Park and Matrix Racquet Club, and let the kids run wild at Railyard Park in Downtown Rogers.

OUTDOOR ADVENTURE

Scenic Highway 12

Scenic Highway 12 offers one of the region’s most scenic drives, winding past historic landmarks, natural attractions, and iconic Ozark landscapes. Stops like War Eagle Mill, War Eagle Cavern, and Turpentine Creek Wildlife Refuge blend history, conservation, and adventure along the way.

OUTDOOR ADVENTURE

Four Seasons

Every season offers a new way to experience the outdoors in Rogers and Lowell. Spring blooms, summer lake days, vibrant fall color, and mild winters keep trails, parks, and water accessible year-round—making outdoor adventure part of every visit.

WELCOME TO THE HEART OF Northwest Arkansas

Explore Lowell through its outdoor experiences. Whether it’s spending the day in the sun at Kathleen Johnson Memorial Park or bringing the adventure indoors at Ozark Adventure Park, visitors can make adventure part of every visit.

RELOCATING: Find Your Home

The housing market throughout Northwest Arkansas is competitive, but it offers a variety of choices from amazing downtown living to emerging suburbs full of quality-of-life amenities. The median home price in Rogers is $373,288. In Lowell, you will find the median home price of $349,101. Your next dream home awaits you right here in Rogers and Lowell.

Are you searching for a guide to help you make the move? Contact the Rogers Lowell Chamber for a packet about the area. This will include a map of Rogers-Lowell, information about schools, a list of local realtors, and other valuable information to get you started. If there is additional information you would like included, please don’t hesitate to let us know so we can add it to your packet. We wish you luck on your relocation to Northwest Arkansas!

RELOCATING

City Amenities

Rogers Activity Center Lowell Animal Shelter

315 West Olive Street 218 North Lincoln Street

rogersrecreation.org lowellarkansas.gov

Rogers Aquatics Center J.B. Hunt Senior Activity Center

1707 South 26th Street 704 East Monroe Avenue

rogersaquaticscenter.com aaanwar.org/locations/detail/1431

Rogers Adult Wellness Center Lowell Museum

2001 West Persimmon Street 304 Jackson Place

rogersar.gov/131/adult-wellness-center lowellarkansas.gov

Rogers Public Library Lowell Parks and Recreation

711 South Dixieland Road 216 North Lincoln Street

rogerspubliclibrary.com lowellarkansas.gov/parks

Rogers Recycling Center Rogers Parks and Recreation

2300 North Arkansas Street 315 West Olive Street

rogersar.gov rogersar.gov/1101/Parks-and-Recreation

Rogers Historical Museum Ozark Regional Transit

313 South 2nd Street 2423 East Robinson Avenue, Springdale

rogershistoricalmuseum.org ozark.org

RELOCATING

Working

The total workforce in Benton County rose to more than 168,000 this year, adding nearly 10,000 active participants. That’s compared to a workforce total of over 41,000 in the City of Rogers, representing a 3.7% increase from June of 2024.

An educated workforce is strongly linked to both economic growth and development, and Benton County is no exception. Nearly 40% of residents hold a bachelor’s degree or higher, which is 1.5 times the rate in Arkansas and roughly 3.5% higher than the United States average.

Northwest Arkansas has been ranked the best-performing large metropolitan area in the United States by the Milken Institute, reflecting sustained economic momentum and quality of life. The ranking highlights strong job growth, a resilient labor market, and the presence of major employers including J.B. Hunt Transport Services, Inc., Walmart Inc., and Tyson Foods, Inc. Alongside countless other renowned businesses, these industry leaders have helped transform the region over the past two decades and support thousands of jobs.

Overall, Benton County continues to experience steady employment growth, reinforcing its role as a key driver of regional growth.

RELOCATING

Education

For families relocating to Northwest Arkansas, Rogers and Bentonville stand out for one clear reason: strong, trusted school districts that grow with the community. Education here isn’t an afterthought, it’s a core reason families choose to put down roots.

Rogers Public Schools serves a large and diverse student population across a network of elementary, middle, and high schools, along with early childhood centers. The district is known for its focus on student achievement, well-maintained facilities, and programs that support academic growth, arts, athletics, and career readiness. Families value the district’s ability to balance scale with community connection as Rogers continues to grow.

Bentonville Schools are nationally recognized for innovation, student engagement, and strong academic outcomes. The district emphasizes creativity, problem-solving, and real-world learning, preparing students not just for graduation, but for what comes next. Modern campuses and forward-thinking programs reflect Bentonville’s commitment to investing in the next generation.

Families in both communities also benefit from school choice, with access to charter and private schools offering classical education, arts-focused learning, faith-based instruction, and college-preparatory models. This flexibility allows parents to find the right fit for each child—without sacrificing proximity or quality.

In Rogers and Bentonville, strong schools reinforce strong neighborhoods, engaged families, and long-term stability. For those moving to the region, education isn’t just a benefit, it’s a reason to stay.

RELOCATING

Healthcare

When choosing where to live, healthcare is about more than hospitals — it’s about peace of mind. In Northwest Arkansas, residents benefit from a strong, growing healthcare system designed to support individuals and families at every stage of life.

The region is served by trusted healthcare networks including Mercy Northwest Arkansas, Washington Regional Medical Center, University of Arkansas for Medical Sciences (UAMS), and Freeman Northwest, alongside modern facilities and expanding clinics throughout Rogers, Lowell, and the surrounding communities. Together, they ensure access to primary care, specialty services, urgent care, and emergency medicine close to home. This depth of care reduces wait times, improves access, and provides confidence in a rapidly growing region.

Families are supported by Arkansas Children’s Northwest, a regional children’s hospital, advanced maternity services, and pediatric specialists, making Northwest Arkansas a place where parents can feel secure raising children. For long-term needs, residents also have access to specialized care including oncology, heart care, mental health services, and veteran healthcare—without having to leave the region.

Healthcare here goes beyond treatment. Northwest Arkansas embraces preventive and whole-health approaches, supported by an active outdoor lifestyle, wellness-focused communities, and innovative care models. Heartland Whole Health Institute and Alice L. Walton School of Medicine provide medical education and support healthcare innovation, ensuring the region continues to attract top physicians and healthcare professionals.

In Northwest Arkansas, healthcare doesn’t just support your move, it supports your future.

RELOCATING

Demographics

Rogers and Lowell are thriving, diverse communities in Northwest Arkansas. With a growing population, a mix of families, professionals, and retirees, and a strong economy anchored by education, healthcare, and Fortune 500 employers, the area offers a high quality of life, welcoming neighborhoods, and opportunities for residents of all ages and backgrounds.

POPULATION

ROGERS 2025 2020

74,035 69,908

LOWELL 2025 2020

11,466 9,839

MEDIAN HOUSEHOLD INCOME
2025 2020

ROGERS $89,849 $77,295

LOWELL $92,986 $77,977

MEDIAN AGE

ROGERS 2025 2020
35.1 33.6

LOWELL 2025 2020
32.1 34.1

POPULATION AGE

ROGERS
2025 2020

0-14 years 22.4% 21.3%

15-29 years 21.7% 25.1%

30-64 years 44.6% 41.5%

65+ years 11.3% 12.1%

POPULATION AGE

LOWELL
2025 2020

0-14 years 23.6% 22.0%

15-29 years 22.0% 29.4%

30-64 years 42.1% 41.5%

65+ years 12.3% 7.1%

RELOCATING

Information & Taxes

Northwest Arkansas is rapidly becoming a top destination for those seeking both career growth and a balanced lifestyle. With ample job opportunities and affordable living, Northwest Arkansas offers a community-focused alternative to larger cities.

NWA pairs strong education and healthcare with a growing economy and a thriving job market. Residents enjoy affordable living, easy access to outdoor recreation, scenic surroundings, and a vibrant arts scene.

The NWA region has grown significantly over the past decade, totaling to more than 605,000—with a population of over 74,000 in Rogers and nearly 11,500 in Lowell.

The Cost of Living in the Fayetteville-Springdale-Rogers Metropolitan Statistical Area (MSA) is much lower than comparative metros across the United States. With an index number of 10 representing the national average, Northwest Arkansas comes in at an affordable 94.9, meaning the cost of living here is 5.1% less than the average American city.

Although the State of Arkansas does not collect property tax, the local cities and counties do. This revenue source is shared between cities, counties, and school districts. The assessment for real estate is set at 20% of the market value of the property and personal property is assessed at 20% of the usual value. The chart below details local taxes and distribution per $1,000 of assessed value.

City of Rogers City of Lowell

Local City $3.80 $5.00

Benton County $7.50 $7.50

Rogers School District $38.40 $38.40

NWA Community College $2.60 $2.60

TOTAL $52.30 $53.50