Table of Contents

Welcome To Our Chamber 6

Board and Chamber Staff 7

Thank you to Our Chairman’s Circle 8

Why Join the Chamber 9

Chamber Annual Events 12

Where to Eat 14

Education 18

Health & Wellness 22

Explore Our History 24

Demographics 25

Where to Shop 28

City Government 32

Buyers’ Guide 34

Member Search 45

Education

National City is one of the oldest school districts in California and has a rich tradition of providing an exceptional education beginning in preschool through college. Each student in the National School District receives an exemplary, world-class education in a safe and nurturing environment.

Sweetwater High School

It is one of the oldest high schools in San Diego County, Sweetwater Union High School was built in 1921 at 2900 Highland Avenue. The public school is committed to academic, social and ethical growth for its diverse students.

2900 Highland Ave, National City, CA

Southwestern College

Established in 1998, the Higher Education Center at National City offers signature programs in Dental Hygiene, Medical Assisting, Medical Lab Technician, Optical Technician (non-credit), and Patient Care Coordinator. With science classrooms and labs dedicated in 2018, students can take all their general education classes in National City.

880 National City Blvd, National City, CA 91950

Integrity Charter School

Integrity Charter School’s mission is to provide educational choices for K-8 students in National City, CA. The school develops strong reading, writing, and math skills while fostering responsible, civic-minded individuals. Through a small environment and community partnerships, it empowers students to become successful leaders.

701 National City Blvd. National City, CA. 91950

Learn4Life National City - Innovation High School San Diego

San Diego Workforce Innovation High School is a non-profit public school that provides students personalized learning, career training, and life skills. We are locally controlled, tuition free, and we give students the flexibility and one-on-one attention they need to succeed.

2 N Euclid Ave suite a, National City, CA 91950

The Nurse Academy

The Nurse Academy provides a nurturing environment for students pursuing their dreams of becoming a nurse. Their vocational nursing program provides a comprehensive educational journey, merging classroom lectures, simulation lab activities, and clinical training within a supportive learning environment.

2345 E. 8th Street, Suite 113, National City, CA 91950

Educational Activities

Olivewood Gardens

Olivewood Gardens and Learning Center’s 7.85-acre property in National City, California, serves as an interactive classroom for all ages in San Diego County. Focused on education, access, and advocacy, we offer science-based environmental education, nutrition lessons, hands-on gardening and cooking classes, and job skills and leadership development programs for youth, adults, and families.

2525 N Ave, National City, CA 91950

National City Muay Thai Academy

National City Muay Thai offers top-quality training in a fun, supportive environment. From beginners to advanced athletes, everyone is welcome to train, grow, and thrive together. Programs are designed for all levels, fostering both personal growth and healthy competition. Train among champions in National City.

3403 E. Plaza Blvd. Suite A National City CA 91950

National City Public Library

The Public Library offers after school activities to children and teens. Join the Lego Club, Homework Help Group, Tenn Craft Nights, and more.

Open Monday to Saturday. (619) 470-5800

1401 National City Blvd, National City, CA 91950

Health & Wellness

Health care in National City is characterized by a diverse array of services designed to meet the needs of its multicultural population. National City has numerous clinics and health centers that focus on primary care, preventive services, and chronic disease management. Many of these facilities offer bilingual services to accommodate the city’s diverse demographics, ensuring that language barriers do not hinder access to care.

Paradise Valley Hospital

A community hospital offering emergency care, surgical services, maternity care, and rehabilitation. It focuses on quality patient care and community health, supported by a dedicated staff and modern facilities.

2400 E 4th St, National City, CA 91950

Heart & Wellness Center

Private Cardiology group providing personalized heart care to patients across San Diego County. The best technology available for the diagnosis and treatment of cardiovascular and peripheral vascular disease.

1415 E 8th St Ste 5, National City, CA 91950

American Medical Response

AMR is dedicated to caring for the world at a moment’s notice. Caregivers first, the team provides respectful, professional support 24/7. With experienced healthcare professionals, AMR partners with cities, counties, fire departments, and government agencies to deliver the highest level of patient care.

(858) 492-3540

San Ysidro Health Clinics

With a total of 3 clinics in National City, with a new one coming up soon, San Ysidro Health is a non-profit organization committed to provide affordable health care services to the entire family.

1136 D Ave, National City, CA 91950

2400 E 8th St, National City, CA 91950

330 E 8th St, National City, CA 91950

Dr. Ana Contreras Dentistry

1436 Highland Avenue, National City, California 91950

SENIOR SERVICES

Sunshine Placement Services

Senior placement services designed for you and your family, offering personalized tours for seniors and their families while providing valuable resources. (619) 253.4095

Paradise Village

Paradise Village is an innovative resort-style retirement community set on 12 beautiful acres near the Pacific coastline in National City, part of San Diego’s South Bay. Offering three types of senior living; there’s a home here for everyone.

2700 East 4th Street National City, CA 91950, 619-514-1024

San Diego PACE

A division of San Ysidro Health, Inc., is a specialized health plan that provides high quality, compassionate care to adults age 55 and older. The Mission is to ensure seniors get the care they need to lead healthy, happy and independent lives.

Call (619) 205-4585

Kimball Senior Center

The Kimball Senior Center offers a variety of activities for community seniors, including Morning Socials, exercise sessions, arts and crafts and more.

1221 D Ave, National City, CA 91950, (619) 336-6760

St. Paul’s PACE

Specifically designed for seniors 55 years and older who have chronic medical conditions and are struggling to live at home independently.

Call (619) 677-3800

Demographics

National City is a culturally vibrant, working-class community with deep historical roots. The city is shaped by its diverse population—including a large Latino/Hispanic majority, a significant Asian community, and many multilingual, multiracial families—creating a rich cultural landscape. While rising housing costs and a high renter population highlight ongoing affordability challenges, National City remains a close-knit place where family households and immigrant communities thrive. Despite modest economic constraints and shifting population trends, the city continues to serve as an important, accessible hub within the greater San Diego region.

1. Population Size & Growth

o  As of July 1, 2025, National City’s estimated population is about 58,285 people. Hometown Locator

o  According to U.S. Census QuickFacts, there was a slight decline in population from the 2020 census (56,173) to 2024 estimates. Census.gov

o  The city is relatively densely populated — on about 7.3 square miles, giving a population density of ~7,600–8,000 people per square mile. Census Reporter+1

2.  Age & Household

o  The median age in National City is 36.6 years. Census Reporter+1

o  There are around 17,200 households (according to a prior estimate), with an average household size of 3.17 people. Hometown Locator

o  The city has a mix of family and non-family households, and a non-trivial portion of residents live in “group quarters.” Hometown Locator

3.  Racial / Ethnic Composition

o  National City is majority Hispanic/Latino, with about 66% of the population identifying as Hispanic or Latino, according to the 2020 Census. Census Dots+2Wikipedia+2

o  The next largest racial/ethnic group is Asian, making up ~19.2% of the population. Census Dots

o  White (non-Hispanic) residents account for a smaller share (under 10%), and Black or African American (non-Hispanic) residents are about 3–4%. Wikipedia+1

o  There is also a portion (a few percent) of multiracial residents. Wikipedia

4.  Economic Profile

o  The median household income is estimated to be $64,248 (ACS 5-year data). Census Reporter+1

o  The per capita income is around $27,073. Census Reporter

o  The poverty rate is approximately 14%. Census Reporter

o  Housing is quite renter-heavy: recent reporting (2025) suggests nearly 70% of households are renters. Axios

5.  Housing Characteristics

o  There are ~18,166 housing units in National City. Hometown Locator

o  Of these, only about 31–32% are owner-occupied; the majority (~63%) are renter-occupied. Hometown Locator

o  The median home value is high, reflecting Southern California housing costs — around $666,080 as per one source. Hometown Locator

o  According to city planning documentation, a significant percentage of households are “limited-English speaking” (around 16.9%) — suggesting a strong presence of immigrant or multilingual communities. California Housing Dept.

6.  Education

o  Educational attainment varies across racial/ethnic groups. For example, among those identifying as “two or more races” (25+ years), a notable share lacks a high school diploma. Beautify Data

o  Overall, the city faces challenges related to educational opportunity, especially in lower-income and limited-English households. California Housing Dept.

7.  Citizenship & Immigration

o  About 83.3% of National City residents are U.S. citizens, while roughly 36.9% of the population was born outside the U.S. (per DataUSA). Data USA

o  The foreign-born population contributes significantly to the city’s cultural and linguistic richness.

Where to Shop

Small businesses are the heart of our community and a big part of what makes National City special. They make our neighborhoods more vibrant and our shopping experiences more personal. National City offers a variety of indoor and outdoor shopping experiences.

Westfield Plaza Bonita

Plaza Bonita is a bustling shopping mall in National City, offering a mix of popular retail stores, diverse dining options, and entertainment, making it a vibrant hub for local families and visitors.
3030 Plaza Bonita Road, Suite 2075 National City CA 91950

Round One Arcade

Round One Arcade is a vibrant entertainment spot with arcade games, bowling, billiards, karaoke, and claw machines. Its neon-lit atmosphere and mix of classic and modern games make it perfect for family outings or late-night fun.

3030 Plaza Bonita Rd Suite 1025, National City

Mile of Cars

The mile-long stretch of National City Boulevard comprises 21 new car franchises offering great vehicle values and service on all makes and models. It was first established in 1904 when the city’s first car dealership opened and took its name in 1955.

San Diego Leather Inc.

This leather apparel and leather fashion goods store is family owned and was founded in 1974. Our store has been visited by San Diegans and out-of-state visitors for its high quality casual and fashion leather styles and other leather products. 340 National City Blvd National City

Seafood City Supermarket

Supermarket chain specializing in Filipino & other Asian goods, plus meat, fish & vegetables.
1420 E Plaza Blvd, National City, CA 91950

National City Harley Davidson

A premier motorcycle dealership in National City, California, offering a wide selection of new and pre-owned Harley-Davidson bikes, accessories, and apparel. With a spacious showroom featuring the latest models, the dealership caters to riders of all levels.

3201 Hoover Ave, National City

Walmart

From toys and video games to fashionable clothing and matching shoes for the whole family, your National City Walmart Superstore has it all.

1200 Highland Ave, National City, CA 91950

National City Swap Meet

Outdoor flea market with cash-only discounts on fabrics, food, clothing and toys every weekend from 7 AM to 3 PM.

3200 D Ave, National City, CA 91950

Carnival Supermarket

Your Neighborhood Market here in National City has fresh produce, meat, and Mexican food items when you are on the go!

1750 E 8th St, National City, CA 91950

Grocery Outlet

Discount supermarket chain that offers a wide range of grocery items, including fresh produce, dairy, meat, and non-perishable goods. Known for its bargain prices, the store buys excess inventory and overstocked items from major brands, passing the savings on to customers. 3446 Highland Ave, National City

Pinky’s Jewelry

Locally-owned shop offering finely crafted gold, silver, and gemstone pieces, from rings to necklaces. Specializing in custom designs, they provide excellent customer service and cater to all budgets, ensuring a personalized experience.

725 E 8th St National City CA 91950

The Mile of Cars used to have a different name!

Post-World War II, National City Blvd earned the nickname “Mile of Bars” due to its concentration of sailor-frequented establishments.

Government

National City is a general law city and was incorporated on September 17, 1887. The city operates under the council-manager form of government. The City Council has five member who are elected at large for a term of four years. The residents of National City elect the Mayor, City Treasurer and the City Clerk.

Las Palmas Pool & Camacho Gym Improvements

The project will improve the National City Municipal Pool by repairing/replacing pool deck drains, refurbishing the deck, walkways, and locker room floors, upgrading security lighting, exterior painting and repairs, and mechanical, electrical, and plumbing upgrades.

For Camacho Gym, improvements include refinishing the floor, interior painting, replacing roof vents and exterior doors, roof repairs, and improving exterior drainage at the Recreation Center.

National City Street Resurfacing

On November 17, 2020, the City Council approved an agreement with Bucknam Infrastructure Group for the Pavement Management Program (PMP) and street sign inventory. Bucknam conducted a pavement condition survey to identify cost-effective strategies for funding Capital Improvement Program (CIP) street maintenance and repairs.

Central Community Mobility Enhancements

The project will provide approximately 1.7 miles of bicycle facilities providing north-south connections through the Central, Olivewood and Las Palmas neighborhoods in National City, including N Avenue north of Plaza Boulevard for pedestrian and emergency vehicle, which currently does not exist.

More information on city projects,
visit: nationalcityprojects.com/#projects

Mayor, Council and Elected Officials

Mayor Ron Morrison

Vice Mayor Ditas Yamane

Councilmember Marcus Bush

Councilmember Jose Rodriguez

Councilmember Luz Molina

City Treasurer R. Mitchel Beauchamp

City Manager Ben Martinez

City Clerk Shelley Chapel, MMC

City Directory

1243 National City Boulevard, National City, CA 91950

www.nationalcityca.gov

Open Monday – Thursday, 7am-6pm

Mayor’s Office (619) 336-4236

Council’s Office (619) 336-4235

City Manager (619) 336-4240

City Attorney (619) 336-4220

City Clerk (619) 336-4228

City Treasurer (619) 336-4340

Building Division (619) 336-4210

Community Services (619) 336-4290

Engineering Department (619) 336-4380

Stormwater Hotline (619) 336-4389

Finance Department (619) 336-4330

Purchasing Division (619) 336-4570

Fire Department (619) 336-4550

Emergency 911

Fire Marshall/Inspector (619) 336-4550

Station 31 (619) 472-6488

Station 34 (619) 336-4566

Housing & Grants (619) 336-4254

Section 8 Rental Assistance (619) 336-4254

Human Resources (619) 336-4300

Employment Opportunities (619) 336-4306

Library (619) 470-5800

Metropolitan Transit System (619) 233-3004

Neighborhood Council (619) 336-4240

Neighborhood Services (619) 336-4364

Graffiti Hotline (619) 336-4545

Code Enforcement Hotline (619) 336-4287

Special Events (619) 336-4364

Planning Division (619) 336-4310

Public Works Division (619) 336-4580

Police Department (619) 336-4400

24-hr Dispatch (619) 336-4411

Animal Control (619) 336-4478

Parking Enforcement Hotline (619) 336-4343

Traffic Division (619) 336-4420

Vehicle Abatement (619) 336-4343

Gang Enforcement Hotline (619) 336-4264

Recreation Centers (619) 336-4290

Aquatic Center (619) 495-0701

Camacho Gymnasium (619) 336-6758

Casa De Salud/Teen Center (619) 336-6757

El Toyon (619) 472-6486

Kimball Senior Center (619) 336-6760

Las Palmas Pool (619) 336-6758

Senior Nutrition Center (619) 336-6750