6907 El Camino Real, Ste. A
Atascadero, CA 93422
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FRONT COVER IMAGE
2022 Fall Festival.
Photo taken by Frankie Osegueda with En Fuego Events.
Project Manager and Editor | Julie Matthews
Membership Listings Coordinator | Julie Matthews
Marketing Assistant | Logan Zook
Rick Evans | Derek Luff
City of Atascadero
Advertising Sales | Tammie Easson
Design and Production
Metro Media Production | Metro Media Publishers
Town Square Publications Company
14300 Kenneth Road, Suite 210
Leawood, KS 66224
(913) 951-8413 | metromediapublishers.com
While every effort has been made to make the information contained herein accurate as possible, neither the Atascadero Chamber of Commerce nor MetroMedia accept any liability for errors or omissions.
THROUGH the LOCAL LENS
Rick Evans has always been passionate about Photography. In high school, one of his best friends introduced him to photography. He’d watch him take pictures and develop photos in the darkroom. He was intrigued by the art of taking pictures and the process of developing. Today, you can find Rick capturing the smiles, the moments, and the rich quality of life in our community. “ I love photography and allowing the audience to feel the moment through each image.”
“Through my local lens, the craft of photography can be learned quickly, but surprising people with stunning images, that you can feel with each moment, is the real art.”
Rick Evans Photography
Derek Luff captures immersive images of vineyards, farms, towns and ranches and the central coast lifestyle. It is his way of preserving the values of the past and present while helping bridge the gap between rural and urban cultures.
He expanded his work to cover his roots with immersive images of mountains, seasons, streams, and lakes including the one he grew up on where “On Golden Pond” was filmed. Derek worked on the movie since he knew the lake so well and it is the direct reason he moved to California.
“Through my local lens, it is my hope that you capture the secrets and stories hidden in moments and locations that I have been so fortunate to experience. Atascadero is a beautiful community with beautiful people. Capture the moments and continue to write the story.”
Derek Luff Photography